Action Steps

1.      How is your advertising campaign working?  Can you think of any ways in which you might change your message or media in order to freshen up the way your organization is seen? How about new media outlets to showcase your organization or products?

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2.      Brainstorm offers that you can use to engage prospective customers.  How can you elicit inquiry or opt-in contact information from them?  Consider what you can give to your prospective customer.  To begin, brainstorm three ideas for increasing customer contact and communication.

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3.      Build on your answers from number 2 by further developing your ideas for giving a value-added offer to your prospective customers.  Do you have any industry information that may be valuable to them? Can you make their business run more smoothly in some way? 

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