Book Report - The Age Curve

http://www.theperformancereport.com/archives/articles/27/1/Book-Report---The-Age-Curve/Page1.html

By Super Admin

Published on 08/15/2008

The Age Curve isn't a sales and marketing book, it's a profit opportunity awareness book – and it might be the most important thing you read in the next five years.

The Age Curve isn't a sales and marketing book, it's a profit opportunity awareness book – and it might be the most important thing you read in the next five years. Kenneth Gronbach's new title (AMACOM, 2008) takes the lid off of Generational Awareness as a buzz word and lays it out as a chance to gain insight into how we've come to our current financial state, and where we're headed.

So much of the information we asked to swallow as it pertains to generational impact seems to stick to the typical "If you are a boomer that means you like..." jargon that has always felt a little too much like the daily horoscope. The Age Curve details in plain language why generational shifts have changed our economy. Gronbach points out in a matter-of-fact manner, complete with heavy doses of research and good ol' fashioned common sense, what the future of generational impact will be – and how to best prepare your marketing to take advantage of it.

The Age Curve discusses impact and futures for media, big-box stores, air travel, your tax rate, shifting societal issues and much more. You'll find that you are nodding in agreement as the pages turn. And the light bulbs begin to twinkle in your own minds eye as Gronbach leads you down the path of bringing your own business into focus in the wake of his informative and inviting writing style.