Management & Leadership



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    Influence is often the most powerful tool you have for building a successful project, career or company. Are you a thought leader in your world? What can you do to increase your influence, therefore increasing your overall effectiveness? Here are some areas you can concentrate on in order to keep expanding your influence (and therefore, your actual authority).

    So you would like to present a new idea or solution to your key stakeholders, or you have been presented with a new set of new parameters and need to persuade others of a different approach.  What do you do?  How do you begin?

    At times, it can be difficult to keep yourself on track and moving forward in your job and career, let alone supporting the people you lead in their endeavors.  Days are crammed with challenges and deliverables, and keeping abreast of how your team members are doing can seem like a task to fit in between lunch at your desk and the next meeting. 

    The markets are showing a hint of optimism.  Larry Summers, chairman of the National Economic Council, and the president’s top economic adviser, predicts that the economy's freefall will soon end.  So your company has survived this far, through various coping mechanisms, cut-backs and resource reallocations.

    Is your company slashing its marketing budget?  In tight economic times, organizations tend to take extreme measures.  Is this the most successful way for your brands to make it through economic belt tightening? Cost containment is wise, but nimble adjustments and clearer trend tracking will likely pay off in the long run.  So how do you get the most out of the money that your company IS spending?  Here are some tips.   

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