So here we are in a continuing economic slump. The good news is that companies (probably including yours) have made it through slumps before, and are learning new ways to cope every day.  The not so good news is that your organization probably needs to re-assess its sales tactics and focus on spreading new tactics throughout the sales system.

How do you ensure that room is created in your customer’s budget for your services?  It all starts with developing a provocative point of view on a critical issue, directly to a senior executive or the senior purchaser.