Are you putting emotional intelligence to work? It is an increasingly important ability that can be utilized in times of transition or stress, in order to lead an organization through a difficult time. At times, talent and experience are not enough to be a successful leader; now we understand that emotional intelligence has a vital role in people who become successful.
Is your company slashing its marketing budget? In tight economic times, organizations tend to take extreme measures. Is this the most successful way for your brands to make it through economic belt tightening? Cost containment is wise, but nimble adjustments and clearer trend tracking will likely pay off in the long run. So how do you get the most out of the money that your company IS spending? Here are some tips.