May 1, 2009


    The markets are showing a hint of optimism.  Larry Summers, chairman of the National Economic Council, and the president’s top economic adviser, predicts that the economy's freefall will soon end.  So your company has survived this far, through various coping mechanisms, cut-backs and resource reallocations.

    In your career, you need to stand out from the crowd. You need to make your ideas memorable and persuasive. Making your ideas "sticky" can help you in many forums, whether it is communicating more effectively with your team, other managers or with prospective business partners. Read on to find out what will make your communication sticky.